Armalo pillar · Early revenue
Marketing
Produce, qualify, and follow up on real demand with claims/rights review and human approval before any spend or send.
Buyer: Founder / Head of Growth
Live in the workspace
Marketing installs as a product-kit on the same multi-tenant runtime. Activate it from the workspace Pillar dashboard and the persona’s skills, loops, and integrations bind to the same identity.
The three numbers for Marketing
- // UI-SYSTEM-EXCEPTION: rule=U12 owner=@armalo/ui/primitives/Card reason="pillar detail surface at line 158; bespoke dimensions (showcase rounded-3xl p-8 sm:p-12 + mixed rounded-2xl p-5/p-6 + hero metrics mt-10). Card primitive's showcase variant matches one site but the rest are bespoke layouts." expires=2026-11-30
- Qualified opportunities
real leads with a reachable human at a real business
// UI-SYSTEM-EXCEPTION: rule=U12 owner=@armalo/ui/primitives/Card reason="pillar detail surface at line 166; bespoke dimensions (showcase rounded-3xl p-8 sm:p-12 + mixed rounded-2xl p-5/p-6 + hero metrics mt-10). Card primitive's showcase variant matches one site but the rest are bespoke layouts." expires=2026-11-30 - Advanced
leads that replied, booked, or moved one stage in the funnel
// UI-SYSTEM-EXCEPTION: rule=U12 owner=@armalo/ui/primitives/Card reason="pillar detail surface at line 174; bespoke dimensions (showcase rounded-3xl p-8 sm:p-12 + mixed rounded-2xl p-5/p-6 + hero metrics mt-10). Card primitive's showcase variant matches one site but the rest are bespoke layouts." expires=2026-11-30 - Cash with less labor
Stripe/Whop revenue captured from the campaign against manual CAC baseline
Hero metric
Qualified pipeline
Unit: USD/month · Source: qualified opportunities × close rate, sourced from the workspace's own CRM
What installs
The 6 catalogue kits Marketing binds
- marketing-campaign-studio
- revenue-intelligence-platform
- ai-qualifier
- lead-recovery-operator
- ai-avatar-video-outreach
- personalized-warm-caller
Safety rails
Marketing requires these launch gates to clear before it can take live autonomous action:
- LG-06
The other four pillars
- 0 → 1
Engineering
Ship and safely operate real production software from the shared company workspace, not a throwaway scaffold.
- Post-seed scaling
Customer support
Answer, resolve, and escalate customer demand across email, WhatsApp, and voice with a human-in-loop handoff.
- Series A+ / regulated
Security
Run continuous attack-surface monitoring and evidence intelligence against the customer's own production.
- First enterprise deal
Compliance
Run the 9-agent compliance department against the customer's own framework obligations, evidence-tracked.